Our country is a small country. This means that there are a lot of players competing in any field. However, before the digital revolution, there was plenty of space for everyone, and although competition might be a factor, all those who were trying to provide a service received a fair share of opportunities, whether because of absolute market size or because of specific needs for different segments. So, even a new player in an already crowded space could create a customer base for themselves, either by offering a slightly different value or by catering to a particular segment of the population.
But this changed with the advent of the digital age. Online stores that have been launched by large companies or even innovative companies have formed a modern market. Customers who have relied heavily on local companies that provide goods from remote sources now seem to offer little value since the same products were now available with one or another online store. The consumer, who is always described asking, has begun to obtain a more proprietary treatment by providing products shipped to their homes. Small domestic businesses suddenly started to become more spectators of the products shipped around. Although there are a lot of people living in denial at first, we can gradually see small retail owners recognize the impact of the online retail revolution.
Enter the two assemblies; it seems that the script changes slightly again because some small businesses suddenly got the platform to reach customers in the past beyond their geographical scope. It looked like time for celebrations as there was a significant increase in business due to the sudden availability of a much larger market. The challenges that emerged in the form of the customer were more exciting and less convenient because of the abundance of options given to them. Thus, the assembly platforms seem to have provided equal opportunities for all, but very little in terms of long-term stability due to the constant proliferation of “options” in the same segment. Even if the customer returned to the same complex, it rarely returns to the same seller on the podium.
Adding to all this chaos due to loads of multiple assemblies, customers are now tired of passing through excessive comparisons, yet they are not sure of the reliability of the service being offered as the vendor is rarely known to you on the assembly platform. We heard almost as many people sighing in memory of the most uncomplicated times when they went into a local shop, knowing that they were the only option they had and were satisfied with what they got from there.
So, what happens if a local company begins to provide the same convenience as online stores, but also offer personal confrontation? It is not surprising that users seem ready to give these people a chance to find comfort in the face of convenience with proven reliability, and needless to say, the added benefit of being able to cry to a fellow human when you need to pull the digital curtain between them.
Customers also seem to welcome this approach as they are now getting the best of both worlds, with their favourite stores and local providers offering the same convenience as large online platforms. There seems to be a chance to retain our diversity, as a country, while embracing digital change, without giving up on local identities. This is who we have always been. The land that has space for all and most importantly, one is needed and all, though in their context. Practical life turns an utterly digital circuit right.