One way of growing your business is through marketing. Now, because word of mouth can be challenging, home removals companies should have a strategic marketing plan which can boost their profits as well as customer base. If you’re looking for ways to stay on top of the competition among other removals companies, the following marketing tips will be useful.
1. Have a Great Website
Websites are often an overlooked factor, but they are essential. In a world where everything seems to be leaning online, customers expect that your removals company has a functional and informative website.
The Yellow pages era is over, and nowadays, clients search for reputable moving companies online. Your business’s website is your first sales place. And the information you upload on it is your salesman. Therefore, it makes sense to invest in it and ensure that it generates leads.
Ensure that your website is unique, and navigation is easy. Individuals can also have mobile versions of their websites. It’s also essential that you include contact information as well as estimate forms. This will make it easy for clients to find you.
2. Make Use of SEO
Search Engine Optimization is a great marketing tool, which one can use it anytime, anywhere. Well, even with a good website with no visitors, you won’t get many customers. SEO can help you increase traffic on your site and get real conversions. Although optimization doesn’t give immediate results, still you’ll build a strong position for your business online. This strategy will help customers easily get in touch with you. Some SEO efforts include using appropriate keywords, high quality images, ensuring that your pages load fast, etc.
3. Offer Moving Discounts on Different Days
Many people think that offering discounts is an easy way of inviting losses. However, you can use it to your advantage. Most people often move out on weekends or holidays. During such times, moving companies have many customers, and most of them hike their prices. However, you can decide to be different by offering clients a better deal. Once customers know they’re getting a discount regardless of the percentage, they’ll be more encouraged to hire you. Individuals can offer a 20% discount, for instance, on mid-week moves and 5% for those moving on weekends.
4. Take Advantage of Moving Leads
Many home removals company nowadays book customers through moving leads. Lead providers are available in the UK as well as in other places. Some even specialize in international moves. Individuals can, therefore, be checking for moving leads from different companies. You can find favorable deals on these pages and boost your booking rate. However, ensure that you choose companies that provide real-time leads.
5. Use Social Media
Social media connects us in ways that no other channels have been able to. Almost everyone you know is on social media. And businesses are taking advantage of these channels to market themselves. Using social media, one can get hundreds of leads. Plus, it allows you to pick your target audience. Ensure that your business has a social media page on Facebook, Instagram, LinkedIn, Twitter, etc. Also, you can create ads on these channels to market your removals company.
Well, marketing your business is essential. Not only will it increase the customer base, but your business will also grow. Unfortunately, marketing a removal company always seems to be challenging. But, it doesn’t have to be with these tips. With so many strategies and options at your disposal, you can quickly get your business out there.